Recently in 2014 working in close partnership with Muireann Charleton, Education & Innovation Manager, of the Design & Crafts Council of Ireland (DCCoI), we have re-designed the visual brand identity for the Future Makers project (original work in liaison with Louise Allen, Head of Innovation, DCCoI). This was an exciting project and as the target audience was students the door was open to a unique approach. From the beginning we wanted to create a very strong identity with a gutsy approach to typography. We looked at a range of design approaches and decided that the use of an ultra bold typeface style would allow us to use the letters as visual picture frames or windows, to the fantastic craft work being created by students. Since then we have updated the identity each year taking it a new and fresh direction.
From the outset we were keen that the communication channels to be employed were those that the students use. To that end social media was going to play a critical role. The website was created to facilitate easy communication of news and support to the students presenting video, case studies and examples of winners projects and more.
Future Makers 2014
Future Makers 2012
Future Makers 2011