DTO Brand Identity
Description: We were commissioned by the Dublin Transportation Office to re-design their brand/identity including logo, colour schemes, stationery and internal signage. The brief was to create a marque that conveyed the exciting and busy nature of transport in Dublin and the stability, reliability and efficiency of the organisation.
We combined a number of different line types to suggest road markings and paths which rotated around an invisible orbit, but also created a graphically interesting shape. Once the logo was designed we began work on the additional visual assets, backgrounds and graphics that would be used throughout the stationery as illustrated by the document folder and business cards above.
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>Tags: Brand, Brand Identity, Logo Design, State
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